About FAD N FASHION

A Note From the Founder

Hi, I'm Sangita Gupta, the founder of FAD N FASHION.

When I started this journey over 10 years ago, I had one simple vision—to create Indian ethnic wear that beautifully blends timeless tradition with the latest trends, without ever compromising on quality or comfort.

For me, fabric has always come before fashion. That's why you'll find that our collections feature a wide range of pure Jaipur cotton, because I truly believe cotton has class, cotton has style, and above all, cotton offers unmatched comfort.

Every piece at FAD N FASHION is carefully handpicked with the same question in mind: "Would I love wearing this myself?" If the answer is yes, only then does it become part of our collection.

Over the years, thousands of women have placed their trust in us, and that trust has become the foundation of our brand. Your love inspires me to keep searching for better fabrics, fresh designs, and styles that make every woman feel confident, graceful, and effortlessly beautiful.

FAD N FASHION is more than a business to me—it's a dream built with passion, dedication, and the belief that every woman deserves clothing that feels as good as it looks.

Thank you for being a part of this journey. I hope every outfit you choose from us brings you confidence, comfort, and a smile.